Head Office
July 10, 2023
6 Albyn Place, Edinburgh
Job Type
Head Office
Job Role


Digital Marketing Manager
Salary £35,000 to £40,000 plus personal training budget and company bonus.

A rare and exciting opportunity has come up to join our award-winning Sales & Marketing Team as our Digital Marketing Manager.

Our team is known for their creative, energised and often off the wall work and we’re looking for a new team member to match this with their own diverse thinking, skills and energy for taking calculated risks.

Working closely with the Head of Sales & Marketing and the Digital Marketing & Social Media Executive, you will lead on creating the digital strategy to promote our 24 hospitality venues (including bars, restaurants, accommodation, late night venues) plus our brewery, Cold Town Beer, to new and existing customers across Scotland.

If you have a thirst for developing your own skill set and values that match ours (they’re on our website, you’ll know where to find them) and a need to be proud of all of the work you create then get in touch.

The Ideal Candidate will be

  • A true self-starter who is confident at managing themselves and finding solutions to problems before they arise.
  • Great at managing workload and their time – we have 24 unique venues, a brewery and a gift voucher brand that each have their own digital requirements; it’s a very busy role.
  • Adaptable and excited for variety; you will be able to pick up emerging and tasks or projects and be able to prioritise your own work with ease.
  • Flexible and adaptable; the needs of the business change regularly, and this is a role where you can really put your own stamp on it.
  • A people person who knows how to manage stakeholders; you’ll be dealing with a wide variety of people across all levels of the business. You’ll be a part of a busy and well-oiled team so being a good team player is essential.


  • Envisioning, creating and managing the digital marketing strategy for each of our venues and the wider company.
  • Leading and executing our email marketing & automated loyalty strategy through our CRM system Stampede.
  • Working alongside our web designer to manage our 29 WordPress websites, including publishing content, new website development, creating and implementing SEO strategies and optimising the customer journey.
  • Managing the customer journey on all 3rd party booking platforms and review websites including OpenTable, Google My Business, TripAdvisor, Booking.com and more.
  • Being the first point of call for how we can activate all new campaigns digitally. As part of the role, you will support our Sales & Marketing team with Business Development Activity and ideas generation.
  • Leading our E-Commerce & Sales strategy for our gift voucher platform Edinburgh’s Flavour, our loyalty programme Flavour Club and our brewery Cold Town Beer.
  • Managing and working with the Digital Marketing & Social Media Executive, who manages all organic & paid social media campaigns.
  • Creating customer surveys and analysing the results to provide strategy recommendations to senior leaders.
  • Ad hoc digital supportive tasks such as onboarding new systems, updating opening hours, internal communications, LinkedIn campaigns, etc.

Essential Experience

  • Minimum of 4 years in a senior Digital Marketing role.
  • A degree in Digital Marketing, Marketing or equivalent.
  • Knowledge of emerging digital trends.
  • Experience managing CRM & CMS systems, including data acquisition and data cleansing
  • Experience with SEO strategy & Google PPC

Desirable Experience

  • Ace and quirky copywriting skills for each of our unique venues – bonus points for experience with award submissions.
  • Social Media Management and planning including Facebook, Instagram, TikTok, etc.
  • Experience in the hospitality industry.
  • Experience working in a team environment and having a direct report(s).

Salary £35,000 to £40,000 plus personal training budget and company bonus.

Benefits Included

Staff discount ranging from 25% to 50%; 25% Cold Town Beer discount (that’s ours!), 25% Edinburgh’s Flavour online discount, an extra days holiday for your birthday, plus extra annual leave days are awarded at 3/5 and 10 year service intervals, and if that’s not enough we offer a generous scheme for referring friends for jobs (up to £1000!)

We believe in developing our teams: there’s the opportunity for development across the whole spectrum of hospitality in Signature.

We look after our team and provide access to our Employee Assistance Program. Signature Group believes in promoting a healthy work / life balance.

Closing Date: 1st of August, responses will be made after this date.